In conjunction with the release of the highly anticipated movie, “What To Expect When You’re Expecting,” the Florida Association of Healthy Start Coalitions (FAHSC) will be placing movie ads in select theaters statewide to promote the Association’s 39 Weeks public education campaign highlighting the importance of the last weeks of pregnancy and discouraging elective deliveries prior to the 39 week threshold. These on-screen ads can be seen prior to the the movie’s start with other previews and will be placed in the initiative’s seven priority counties, Broward, Hillsborough, Lee, Miami-Dade, Palm Beach, Sarasota and Santa Rosa, as well as in Clay, Duval and Orange Counties.
What To Expect When You’re Expecting, inspired by the popular book by Heidi Murkoff, stars Cameron Diaz, Jennifer Lopez, Dennis Quaid, Chris Rock, Anna Kendrick and Chance Crawford, among others. Watch the trailer:
The 39 Weeks Florida campaign, funded by the March of Dimes Florida Chapter, is part of the March of Dimes’ national Healthy Babies are Worth the Wait initiative aimed at reducing non-medically necessary elective deliveries prior to 39 weeks gestation. For more information on the 39 Weeks campaign, visit our homepage and follow 39 Weeks on Facebook, Twitter and Pinterest.